Case Studies

Client Tools

Reels		 Overview   |   Services   |   News   |   Contact Us
Website Project Planner

Contact:

Company:
Telephone(s):
Key Project Lead:
Email:
Title:
Email (please confirm):
Physical Address:
URL:

1. Project:

  • How would you define this project: (check one)
    marketing communications site (company/product info, etc.)
    online venture
    intranet
    extranet (future)
    community site
    web-based application (tool or utility)
    portal or information hub
    content-based publishing site
    e-commerce site (selling expertise/publications/consulting online)  
    Other (please explain: )
 

2. What features/services do you think you'll need: (check all that apply)

 

1 = must have
2 = would like, but not critical for phase one
3 = possibly
4 = don't want

 

1

2

3

4

Identity

 

Branding/Co-branding/Online Brand Extension

 

Naming

 

Logo Design

 

 

 

1

2

3

4

User Experience (Front-End)

 

Information Architecture (navigation, organization, restructuring)

 

Visual (Graphic) Design

 

Audio/Video Development

 

Content Development

 

Blog or Discussion Areas

 

Transactions (catalog and shopping cart)

 

Shopping Experience Design

 

Personalization/Customization

 

Search Engine

 

Localization/Globalization

 

Other (describe:)

 

 

 

1

2

3

4

Technical (Back-End)

 

Database Design and Integration

 

Content Management System

 

Commerce Engine

 

Community Tool Development (message boards, calendars, etc.)

 

Advertising and Sponsor Management

 

Traffic Logging and Analysis

 

User Tracking (including cookies)

 

Administrative Tool Development

 

Java or Application Development

 

Site Coding (HTML, PHP, ASP.net)

 

Legacy System Integration

 

Network Architecture

 

Web Hosting Recommendation/Assistance

 

Technology Tool Research and Recommendations

 

Other (describe: )

 

 

 

1

2

3

4

Strategic

 

Requirements Document

 

Brand Strategy

 

Online Identity Guidelines

 

Content and Editorial Strategy

 

Community Model

 

Release Strategy and Project Plan

 

Media Strategy

 

Staffing Plan

 

 

 

1

2

3

4

Misc

 

Editorial Review

 

Usability Testing

 

Maintenance


3. What are your objectives for this project: (check all that apply)


Create a new marketing presence on the Internet.
Develop a strong online brand (or division or product).
Reposition an existing marketing presence on the Internet. .
Internationalize a site or portion of a site.
Develop one-to-one marketing initiatives and relationships.
Explore and develop a Proof of Concept (a set of screens that simulate the user interaction and navigation for a specific set of features) prior to committing resources to full site development.
Establish personal contact with visitors and elicit feedback.
Build a community for a particular affinity group (such as specific types of customers or strategic partners).
Establish and maintain a technological edge over your competitors.
Other (please describe: ).

4. What are your revenue or cost-savings goals and objectives: (check all that apply)


Develop advertising-based revenue.
Develop merchant or customer listing revenue.
Develop direct sales revenue for: company group; division; product etc.
Develop subscription or other ancillary, transaction-based revenue.
Reduce traditional sales or support casts.
Increase the productivity of internal operations (for group/division).
Increase total sales (sales goals targets by in the first after launch).
Other (please describe: ).

Audience:


1. Who is your primary target audience, and how would you describe them? (consider demographics and psychographics such as lifestyle, attitude, purchasing habits and motivations)

2. Your secondary target audience?

3. What is the estimated size of your audience?

4. Have you conducted any market research to define your audience(s)? If so, please share.

5. What are the top four reasons first-time users would come to the site?

6. What are the top four reasons first-time users would become loyal return customers?

7. What would be the barriers, if any, to acceptance?


Industry:


1. Can you share any current trends in your industry? The future direction of your industry as you envision it?

2. Who are your biggest competitors?

3. What do you like/dislike about their sites?

4. How do you see yourself defining a competitive advantage within this industry?

Brand Attributes:
1. List some adjectives that describe the site experience you want to create:

2. If your site had background music, what type would it play: (choose all that apply)
opera
classical
pop/Top 40 (Mariah Carey, Celine Dion)
classic rock (70s -- 80s)
oldies (50s - 60s)
hard rock/heavy metal
swing/big band
soul/R+B
funk/disco
hip-hop/rap
techno/electronica/dance
acid jazz
"traditional" jazz (Miles Davis, Duke Ellington, Ella Fitzgerald)
country
folk/bluegrass
new age/instrumental (Kenny G, Windham Hill)
reggae
show tunes (Sondheim, Andrew Lloyd Webber)
other (please describe: )



Branding, Marketing, and Promotional Issues:


1. Are you seeking to extend, maintain, or develop any brands over the Internet? If so which ones?

2. Do you use an advertising agency, or brand design firm? If so, how involved will they be in the development or redesign of your website?

3. How do you plan to promote your product and/or site? (Do you have a media budget, marketing/promotional strategy, and PR plan?)

4. For example, do you intend to drive traffic to your site from any of these traditional media methods? (check all that apply)
Advertising: Print; Radio;
Direct Mail
Giveaways
Events
Word of mouth; feet on the street
Other (please describe: )
5. Do you have examples of other sites that you find appealing? If so, please identify them and why they are attractive to you.



Budget


1. What is your estimated budget for site development: (choose one)
25 - 50k
under 100k
100 - 250k
250 - 400k
400 - 600k
600 - 1M
1M - 1.5M
1.5M - 3M
3M - 5M
over 5M

2. Do you have additional budgets allocated for:
media?
hosting?
maintenance?


Schedule


1. What is your deadline for selecting a web vendor:
2. What is your estimate launch date: or Don't know what is feasible yet
3. Are there any external factors driving your launch date? (product launches, industry shows, etc.)


Infrastructure


1. Do you have your own server? (choose one)
Yes, we house our own internal server.
Yes, we currently use a hosting service.
No, but we intend to handle this ourselves.
No, and we could sure use your advice here.
2. What legacy systems or databases are currently in place?

3. Do you have target platforms or browsers?


Vendor


1. What aspects of a vendor's performance are important to you? (capabilities, work style, geographical location, size, reputation, status, etc.)

2. Are there other known details you would want to tell a prospective vendor?