Berkeley Law, University of California, one of the nation's premier law schools awarded Molly Duggan Associates a three year contract to create an entirely new look-and-feel to be applied across all marketing communications and donor relations outreach tools. Careful consideration was given to ensure that the new look was complimentary to the University of California's brand. Additionally, Molly Duggan Associates worked with Berkeley Law to develop the Big Challenges. Bold Action. Capital Improvement Campaign identity. The creative effort included a fully integrated strategic vision for the development of the brand identity, in which key themes, messages and differentiators were identified and applied to all media. To ensure a consistent and coordinated effort Molly Duggan Associates developed the style and guidelines for both print and electronic media along with "as needed" training for the Berkeley Law communications' staff.
The new brand identity focuses on education, engagement and everything else — including fun. One of the key differentiators for the school is location. The Bay Area enjoys a diversity of not only thought—but of climate, entertainment, athletics and culture.
The branding emphasizes the belief that law school is tough but doesn't have to be brutal.
Client summary
Berkeley Law is a community of thinkers and doers exuberantly engaged in life and one of the nation’s premier law schools, located at one of the world’s great universities, in one of the most vibrant places on the planet. When the University of California was founded in 1868—a decade before Berkeley itself was incorporated—the school was a frontier outpost of learning. Almost a century and a half later, UC Berkeley and the UC Berkeley School of Law still stake their claim at the intellectual frontier. |
 |
Berkeley Law is a community of thinkers and doers exuberantly engaged in life and one of the nation's premier law schools, located at one of the world's great universities, in one of the most vibrant places on the planet. When the University of California was founded in 1868 – a decade before Berkeley itself was incorporated–the school was a frontier outpost of learning. Almost a century and a half later, UC Berkeley and the UC Berkeley School of Law still stake their claim at the intellectual frontier.
Learn More >>
|
|
